The mark consists of two concentric circles with the inner circle in white and the outer circle in red, both circles having a gold boarder. On the top and in between of the circles is the stylized wording "SINCE 1968" in white. Inside the inner circle is a stylized cartoon image of a boy featuring beige skin outlined in brown; the boy has black eyebrows, black eyes with a white center, pink cheeks, brown smiling open mouth with white teeth and pink tongue; the boy is wearing a dark blue and red sombrero having black and dark brown outline, a red coat with a yellow bowtie having dark brown outline, and outstretched arms wearing white gloves with grey outline. The stylized wording "Guai Guai" in red and having white shading partially overlapping with the outer circle at the bottom.