The mark consists of the phrase "SUPER FUDGIO" in stylized black lettering and in a stacked configuration, and an anthropomorphic sloth-shaped design element positioned below the letter string "GIO" of the term "FUDGIO," wherein the anthropomorphic sloth-shaped design element includes an orange body with black and yellow stippling and black outlining, a red abdomen and back, a brown face, white teeth, black hair, nose and eyes, and gray eyelids, orange and red arms and legs with black and yellow stippling and black outlining, and yellow hands and feet. The white area appearing in the mark, with the exception of the white depicted on the stylized sloth's teeth, represents a background or transparent area and is not part of the mark.