Downloadable computer Software for modifying the appearance and enabling transmission of photographs and videos; Downloadable computer software for use in taking and editing photographs and recording and editing videos; Downloadable computer software to enable the transmission of photographs and videos to mobile telephones; Downloadable computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information; Downloadable computer software for use as an application programming interface (API); Downloadable computer software to enable uploading, downloading, accessing, posting, displaying, tagging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Downloadable computer software for streaming audio- visual media content via a global computer network to mobile and digital electronic devices; Downloadable computer software which allows users to build and access social network information including address book, friend lists, profiles, preferences and personal data; Downloadable computer application software for mobile phones, namely, software for managing contact information; electronic database in the field of entertainment recorded on computer media