The mark consists of an image of a dog with a collar around its neck, holding a coconut with a bent straw in its right paw above the stylized word "COCONUT", directly above the first letter O of the stylized word "COCONUT". The coconut being held by the dog is directly above the second letter C and second letter O of the stylized word "COCONUT". The dog is resting its left paw over the stylized word "COCONUT" directly above the letter N and letter U of the stylized word "COCONUT" and has its tongue sticking out with a tail behind the dog. There are coconut trees to the left and right of the dog and above the stylized word "COCONUT". There is a cloud hovering above each coconut tree. There is a circular background around the trees, the clouds, the dog and stylized words "COCONUT PUP". The stylized words "COCONUT PUP" are at the bottom of the circle and the stylized word "COCONUT" is stacked above the stylized word "PUP". The dog is positioned above the stylized word "COCONUT" and is at the center of the circular background. The dog's ears are sticking out from above the circular background.