Providing temporary use of a web-based software application for setting, tracking and monitoring fitness, health, and wellness goals, goals, habits, and projects for the purposes of measuring and evaluating engagement insights in the nature of productivity and progress metrics; Providing temporary use of a web-based software application for facilitating interaction between clients, coaches and groups via video, text, audio, and direct interaction in the nature of instant messaging for the purposes of promoting positive behavioral modification and support; Providing temporary use of on-line non-downloadable software and applications for keeping track of coaching sessions, notating thoughts, and creating action plans to achieve goals; Providing temporary use of on-line non-downloadable software for coaches to create challenges for their clients to compete against each other to achieve goals, and for clients to create challenges for other clients to compete against each other to achieve goals