The mark consists of This mark consists of the image of a cartoon-style brown and light brown bear head and face with dark brown eyes and dark brown nose within a light brown circle, and brown ears with light brown circles in the ears that sit atop the bear head. Along with the bear head and bear face are brown bear paws with one paw in a open paw format and within the open bear paw are four small light brown circles and one larger light brown circle. Above the bear head appears the stylized curved wording HUGS in blue stylized font. Above and below the wording HUGS exist three blue diamond shapes of varying sizes. Below the bear head and paws are the stylized, dark brown words The Bear. Before the letter T in The is a dark brown dot and after the r in Bear is a dark brown dot.