Administration of commercial benefits card, namely, administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Advice, consultancy and information in business management and new product commercialization services under franchise agreement; Advice, consultancy and information in business management for industrial or commercial companies; Advice, consultancy and information in business management related to strategy, marketing, production, personnel and retail sales matter; Advisory, consultancy and information in publicity through any means; Advisory, consultancy and information in the assistance in the running or management of industrial or commercial enterprises; Advisory, consultancy and information in the running of establishments as franchises; Retail store and online retail store services featuring locomotion apparatus by land, air or water, bed, bath and table articles, cutlery, jewelry, watchmaking products, clothing articles, orthopedic articles, gymnastics articles, sports articles, cosmetics, travel bags and purses, hides and skins of animals, pharmaceutical preparations, perfumery products, clothing, footwear, raw or semi-processed leather, non-medicated personal hygiene preparations, food products; Franchise management in the nature of services rendered by a franchisor, namely, assistance in the running or management of industrial or commercial enterprises; Promotion of goods and services through sponsorship of sporting events; Sales promotion; Advertising; Providing online marketplace for buyers and sellers of products and services