The mark consists of 3 parts to the logo, a symbol, a name, and a slogan. The slogan is in slightly smaller font than the name and it reads "where strategy meets finance". The first letter of each word is capitalized. The slogan is at the bottom of the logo. And right above the logo is "S t r a g F i n". "S" and "F" are capitalized. Everything else lowercase one word with equal spacing between letters. Above the name is a symbol consisting of 7 circles connected to each other with an hour glass shape. The left most point of the symbol is in the center "R" and "A" and the right most point is between "I" and "N".