Companionship services for the elderly, senior, disabled, and home-bound persons; In-home non-medical support services for others, namely, respite personal care services, end of life care, post-surgery care, personal care, and geriatric care management services, all the foregoing in the nature of the coordination of and providing the personal care services for elderly, senior, disabled, home-bound persons and persons recovering from illness, surgery, and other medical conditions; In-home non-medical support services to elderly, senior, disabled, and home-bound persons, namely, personal care management services in the nature of the coordination of necessary services and personal care for individuals; Non-medical in-home personal care services for assisting with daily living activities of the elderly, senior, disabled, and home-bound persons, namely, bathing, showering, grooming, dressing, personal hygiene, ambulating, feeding, toileting, running errands, shopping, and medication reminders; Personal concierge services comprising making requested personal arrangements, appointments, and reservations, running errands, shopping and providing appointment and event reminders for elderly, senior, disabled, and home-bound persons; Providing a website featuring educational information regarding providing non-medical in-home personal care for the elderly, senior, disabled, and home-bound persons; Providing non-medical personal assistant services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform daily tasks; Social services, namely, companionship services for senior, disabled, and home-bound persons