The mark consists of the word "TRAP" with each letter being stylized with unique intrinsic shapes. The "T" is graphically designed as the scales of justice balancing a heart and dollar sign. The remaining letters consist of "R.A.P" are all uniquely designed letters that bend and are rounded shapes that create each letter with a black character mark that is on the inside of each letter. In between each letter is a period to designate how the logo spells out an acronym. The acronym "TRAP" is spelled out beneath the letters of the word "TRAP". "THE REAL ACTUAL PERSPECTIVE" is what the acronym reads. The first letter of the acronym is highlighted with a capital letter.