The mark consists of a label, with a frame in the center in gold, with a double gold outer frame; the words "JOSE CUERVO", "ANNIVERSARY" and the numerals "222", "1795" and "2017" are in red in the upper portion of the frame; with a red ribbon above and partially surrounding the word "ANNIVERSARY", and horizontal lines in red, to the left and the right of "2017"; the frame is surrounded outside by birds and crests; the bird at the upper right is in blue with white wings, gold tail feathers, and a red beak; the bird at the left bottom is in blue with white wings and red beak, and at the lower right bottom is in pink, with white wings and a red beak; the shields are at the lower right with a gold frame, a red center heart, and a blue top extension; at the lower left with a blue frame, a red center heart and a red and gold top extension, at the left side is a shield with a blue frame, a pink center, and a red hand in the center and a dark green extension at the top; the shield on the top left is a red heart with a white and black frame with white wings at the top with blue, red and gold extensions at the top; the shield at the bottom center has a blue frame, a red heart in the center, with red and gold extensions at the top, and the lower half is cut off. There are small gold dots randomly placed on the mark.