On-line retail store services featuring precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings; Retail store services featuring precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings; The bringing together, for the benefit of others, of precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of mail order catalogs; The bringing together, for the benefit of others, of precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores; The bringing together, for the benefit of others, of precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line wholesale stores; The bringing together, for the benefit of others, of precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores; The bringing together, for the benefit of others, of precious metals and their alloys, goods in precious metals or coated therewith, jewelry, precious stones, horological and chronometric instruments, diamonds, gold, silver, and rings, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of wholesale stores