The mark consists of a large yellow left hand print in the center of the mark, with the words Kiddie U in a navy blue comic sans font, in front of, and extending past either side of the palm of the yellow hand print, in a diagonal orientation ascending from the bottom right side of the palm print to the upper left side of the palm print; superimposed on the large yellow hand print's ring finger and above the first "d" in the word Kiddie is a small kelly green left hand print; under the thumb of the yellow hand print, below the "i" in the word Kiddie there is a red right hand print the same size as the green hand print; together these elements form the Yellow Hand Composite. On the left hand side of the Yellow Hand Composite there is a child like stick figure, with circular hands and feet in a skin colored tone, the figure has a a circular face in a skin colored tone, with two black dot eyes and a red smile, the figure is wearing a pink gown, and has a pink mortar board on its head, with black curly hairs coming out of the sides of the head, and the entire figure is outlined in black; on the right hand side of the Yellow Hand Composite there is another similarly styled child like stick figure, with circular hands and feet in a skin colored tone, the figure has a a circular face in a skin colored tone, with two black dot eyes and a black smile, the figure is wearing a baby blue gown, and has a baby blue mortar board on its head, this figure has no hair on its head, and the entire figure is also outlined in black. Beneath the three images (the Yellow Hand Composite and two child like figures) is the slogan in bold navy blue font "Helping Parents Develop The Future".