Providing online non-downloadable software and applications enabling users to create and manage advertising campaigns, develop marketing campaigns and strategies, manage marketing campaigns in real time, analyze the overall effectiveness of their marketing campaigns and marketing spending, and conduct market segment analysis; providing online non-downloadable software and applications enabling users to capture and utilize internet user behavioral data for utilization in marketing, personalize digital marketing campaigns for specific market segments and types of people based upon criteria selected by the users, collect and analyze search and behavioral data of internet users, and target digital marketing to specific market channels, persons, or groups of people selected by the users; providing online non-downloadable software and applications enabling users to cross-reference customer provided prospect information with propensity information and cross-reference customer provided prospect information with behavioral data; electronic storage of internet browser visitor data and profiles, behavioral data of internet users, and internet browsing and online search data of internet users; providing on-line non-downloadable software and applications for data mining and data analytics, collection and analysis of internet user consumer profiles, and collection and analysis of consumer online behavioral data