The mark consists of the words "Choose Better Days" in a large sans serif font, with the words stacked vertically, and with each word capitalized and the remaining letters in small caps. The letters in the word "Choose" are solid dark red grading into lighter bright red when reading from left to right. The word "Better" is in solid darker red at the top of each letter, with each of the letters grading into solid bright red. All of the letters in the word "Days" are solid bright red. All of the letters in all of the words have a white outline and an outer shadow of dark blue. Beneath the larger words "Choose Better Days" are the words "and nights" in a solid white color, with all the letters capitalized and in a sans serif font that is much smaller and italicized. All of the words are set on top of a dark blue field that is darkest at the bottom and fades gradually into white toward the top of the field. On the blue field are tiny white stars around the main text.