The mark consists of a square-shaped box design turned on a 45 degree angle set in gray, and forming a background to a rectangular box with rounded corners outlined in black; the square-shaped box includes the words "MOM & POP'S" in gray along a curvature, the words "PRINTSHOP CHARLOTTE NORTH CAROLINA" in gray below, and decorative border and target designs in gray in both the upper and lower corners of the square box. The rectangular box contains a depiction of a globe in red, yellow and black with a person in white and outlined in black centrally located thereon, above the letters "U" "M" "W" and "N"; the letter "U" is red and is positioned inside of a yellow square; the letter "M" is in yellow and is positioned inside of a red square; the letter "W" is in black; the letter "N" is in white and is positioned inside of a black square. The color white appearing in the square and rectangular box designs is not claimed as a feature of the mark and represents background or transparent areas only.