Downloadable software for tracking sport racing activity and sport racing participant management, namely, organizing and publishing data regarding sport racing events, fitness classes, and sport activities; downloadable software for sport racing event scheduling, sport event administering, and registering participants in sport racing events, sport racing classes, and sport racing activities; downloadable software in the nature of a mobile application for analyzing, optimizing, and gamifying sport racing users' activities for purposes of improving general performance, shortening activity time, improving safety, and improving environmental impacts, as well as creating social interactions and competition relating to these functions, providing feedback to users about these functions, operating artificial intelligence to optimize these functions, allowing oversight or analysis of these functions by other individuals, teams, and/or third parties, and producing reports about these functions

services consisting of management, administrative services, and administrative data processing in connection with the creation, organization, planning, administration, and operation of entertainment and sporting events, namely, providing on-line registration services for participatory sports and recreational activities; business administration services, namely, namely, providing registration reports, statistics, patterns of usage, demographic statistics, and registration lists in connection with the operation of entertainment and sporting events; analyzing and compiling business data in connection with the organization and operation of entertainment and sporting events for business purposes; advertising, marketing, and promotional consultancy services for and on behalf of entertainment and sporting events organizers; analyzing and compiling data being timing, scoring, and statistics in connection with the organization and operation of sporting and entertainment events for business research purposes

Entertainment and sporting activities, namely, organization of sporting competitions; organizing award ceremonies being recognition and incentives by the way of awards to demonstrate excellence in the field of sports; conducting of live endurance sports competition events in the field of swimming, cycling, running, triathlon, duathlon, skiing, snowboarding, and motorsports for business, non-business, commercial, and non-commercial purposes; ticket agency services for sporting and entertainment events; organizing, arranging, and conducting sport racing events, namely, management, administrative services in connection with the creation, organization, planning, administration, and operation of entertainment and sporting events

Providing on-line non-downloadable software featuring technology that enables users to enter, access, track, manage, monitor, analyze, optimize, gamify, and generate information and reports for use in sport racing event and sport racing activity organizing, planning, and marketing and to provide strategy, insight, and optimization tools based on analytical and statistical models for the understanding and predicting of consumer trends and actions; Providing online non-downloadable software platform for sport racing event activity and participant management, namely, organizing and publishing data regarding sport racing events, classes, and activities and scheduling, administering, registering, timing, and scoring participants in sport racing events, classes, and activities; Non-downloadable sport racing event software as a service (SAAS) services featuring software for analyzing, optimizing, and gamifying users' activities for purposes of improving general performance, shortening activity time, improving safety, and improving environmental impacts, as well as creating social interactions and competition relating to these functions, providing feedback to users about these functions, operating artificial intelligence to optimize these functions, allowing oversight or analysis of these functions by other individuals, teams, and/or third parties, and producing reports about these functions