The mark consists of a black rectangle with a navy blue section in the center and green and blue paint splatters on the left side. In the center of the rectangle is the word "MENTHOL" in white text with black shadow above the words "ON DEMAND" in white text with black shadow. On the left side of the rectangle are three black cigarette packages. On the first cigarette package the word "CAMEL" appears in blue in a stylized font above the word "CRUSH" in white and blue font at the top of the package. In the middle of the package is a blue circle with a black border outlined in white. In the center of the circle is a camel in blue and white gradient. Below the circle are the words "REGULAR" and "MENTHOL" in white with a blue arrow pointing to the right between the words "REGULAR" and "MENTHOL". The background of the package contains blue and green paint splatter. On the second cigarette package the word "CAMEL" appears in red stylized font above the word "CRUSH" in white and red. Below the word "CRUSH" is the word "RICH" in white text. In the middle of the package is a red circle with a black border outlined in white. In the center of the circle is a camel in red and white gradient. Below the circle are the words "NON MENTHOL" and "MENTHOL" in white with a red arrow pointing to the right between the words "NON MENTHOL" and "MENTHOL". The background of the package contains red, blue, and green paint splatters. On the third cigarette package the word "CAMEL" appears in green stylized font above the word "CRUSH" in white and green. Below the word "CRUSH" is the word "MENTHOL" in white text. In the middle of the package is a green circle with a black border outlined in white. In the center of the circle is a camel in green and white gradient. Below the circle are the words "MENTHOL" and "MORE MENTHOL" in white with a green arrow pointing to the right between the words "MENTHOL" and "MORE MENTHOL". The background of the package contains blue and green paint splatters.