The mark consists of a design comprised of six dots and a square that are separated from one another but still connected to one another in that the dots appear to be drops of liquid that are extending into the other dots and the square. Three dots appear to the left of the square and three dots appear to the right of the square. The six dots are in varying shades of red and blue with the red being the more dominant color that appears in the top and right sides of the design and blue being the dominant color that appears in the bottom and left portions of the design. A singular dot with the top portion in red and the bottom portion in blue appears above the six dot and a square design element. Below all design elements is the phrase "DURA-COAT" with the lettering in blue and the hyphen in red.