The mark consists of a blue background with a white old-timey pick-up truck design. The old-timey pick-up truck design includes a driver design in orange, and a plethora of vegetable designs in the bed of the pick-up, including an orange carrot design, a green pepper design, a yellow lemon design, a red pepper design, a red apple design, and an orange pumpkin design. An orange half sun design is positioned beneath the old-timey pick-up truck design with blue streaks therethrough. A stylized version of the wording "UNCLE B'S ORGANIC FARM AND GARDEN" in white block all capital format is centered below the half sun design, with the wording "UNCLE B'S" in a first row in larger font, and the wording "ORGANIC FARM AND GARDEN" in a second row in smaller font, so that the length of the first row of wording is approximately equal to the length of the second row of wording.