The mark consists of two Chinese characters meaning ''Original Flavor'' in black; underneath these Chinese characters are two additional Chinese characters meaning "Original Taste" in black; the black word "ALICE'S" is underneath the characters; the black word ''KITCHEN'' is at the bottom; to the left of the words ''ALICE'S KITCHEN'' is an orange circle containing a cartoon of a smiling woman with a beige skin-tone with freckles and brown hair, brown and white eyes, and a beige, brown and white mouth wearing a red t-shirt with a purple watch on the left hand and holding a blue and white bowl of congee containing green scallions, yellow ginger shreds, and two half salty pink, white and orange eggs and pointing outwards with her right hand.