The mark consists of a discontinuous rectangular frame shape with an empty area at the apex of the rectangle in the center of the image, comprised of three smaller discontinuous rectangular frame shapes with an empty area at the apex, with the outermost rectangular shape being comprised of a solid white line framing a smaller black rectangular shape, which in turn frames a smaller white rectangular shape. Within the empty space at the apex of the rectangular frame shape lies the caricature of the relief of a cow's head in white and black. Within the center of the rectangular shape lies the words "TOTAL CARNES" in a white stylized font in all uppercase letters, directly beneath which lies the words "ARGENTINE BEEF" in a smaller white stylized font in all uppercase letters placed between opposite facing caricatures of the Argentine flag in blue and white, together the literal elements form the combined phrase "TOTAL CARNES ARGENTINE BEEF" in two white stylized fonts in all uppercase letters. All of the aforementioned is on a black background.