The mark consists of the wording "DUNVILLE'S V R SINGLE MALT IRISH WHISKEY BELFAST DUNVILLE & CO LIMITED" written in a stylized cream font. This wording is inside a coat of arms with a cream, red and black outline. There is a red ribbon, green leaves, and green shamrocks around the border of the coat of arms. There are also two red roses, one of the left side and one on the right side, towards the bottom of the coat os arms. The background of the coat of arms is light blue. The words "DUNVILLE'S", "BELFAST" and "DUNVILLE & CO LIMITED" are written on red ribbons with gold outline, the letters "V" and "R" have black shadows and are written on the left and right side, respectively, of a gold crown with red, black, green and cream details on it. The wording "SINGLE MALT IRISH WHISKEY" is written inside a red oval with black and gold outlines, above a gold shield with black outline. The white outside the design is background only and is not being claimed as a feature of the mark.