The mark consists of the literal element "RAACAN", which is presented in stylized lettering. The literal element is composed of two parts, the first being "RAA", which is an abbreviation of the owners name and middle initial, and the word "CAN". The intention of the mark is to say "the owner can" as in, the owner can do anything he sets his mind to. As for the lettering, beginning from left to right, the letter is "R" is presented without the left vertical portion, followed by two smaller letter "A"'s, which are slightly tilted to the right and presented without the horizontal portion of the letter. The letter "C" is presented in the same size proportion as the letter "R", which in turn is followed by a slightly smaller letter "A" with the same stylistic features and size as the previous letter "A"'s. Finally, the mark ends with the letter "N" which is the same size as the letters "A".