Advertising consulting and management services for publishers, namely, online advertising network matching services for connecting advertisers to publisher websites, mobile applications, supply side platforms and other advertising demand partners, and pay per click (PPC) advertising management services for managing advertisements that appear on publisher websites, mobile applications and portable electronic devices; business consulting services in the field of web-based advertising, mobile application-based advertising and advertising that appears on portable electronic devices; Advertising analysis and consultation, namely, screening, verifying and monitoring target advertising, advertisement technology and advertisement formatting information against first and third-party data on behalf of others; Pay per click advertising information, namely, providing a website featuring specific aggregated advertising revenue reporting data and insights; Pay per click (PPC) advertising management services, namely, providing yield management services to publishers, including human and machine powered optimizations to increase advertisement-driven revenue; Business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; Advertising, advertising analysis and analysis of advertising response services related to optimization of advertisement revenue in the nature of targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms

Information technology services related to optimization of advertisement revenue, and targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data