The mark consists of a woman with black hair, dark pink and light pink round cheeks comprised of small circles and dark pink glasses laughing. The woman's face and neck are light pink with black eyebrows, black eyes, black nose, and black mouth with a dark pink tongue. The woman is encased within a single line black circle, with a dark pink and light pink background comprised of small circles within the black single line circle. The words: "BUFFALO FOOD OTAKU" and five Japanese Charcters are written in black around the perimeter of the single line black circle. The wording "BUFFALO FOOD OTAKU" and the five Japanese Characters are separated by two dark pink dots. The background is light pink.