The mark consists of a three-dimensional configuration of product packaging in the nature of a metallic gold box design containing the following: a green quadrilateral with a curved bottom containing the word "KERRYGOLD" in white on top of which is a design of a black and white cow standing on a metallic gold horizontal line and eating green grass, and at the bottom appear three small yellow flowers with black centers with a metallic gold curved line on each side. The stylized words, "MILK FROM IRISH GRASS-FED COWS" appear in green arced above the cow. The stylized words "PURE IRISH BUTTER" appear in green below the green quadrilateral. In the upper right corner is a dark gold design of a cow eating grass with the word "IRISH" above it and a dot on each side, and the words "GRASS-FED COWS" below it, all of which are depicted in a dark gold oval with a metallic gold background. The broken lines depicting the edges and shapes of the box indicate placement of the mark on the goods and are not part of the mark.