The mark consists of an image of a roasted coffee bean centered on top that is dark brown with a vertical, white v-shaped crack coming down the middle of the bean from the top center, and with a vine along its perimeter starting at the right of the crack at the top center curving around the bottom and then spiraling into the bean. The vine is green at the top and fades to yellow as it spirals into the bean. Underneath the image is the word mark "Native Brazilian Coffee" in black letters with each word capitalized and presented in separate lines. The word "Native" is italicized, left justified and half the height of "Brazilian". The word "Brazilian" is bold, left-justified and double the height of the words "Native" and "Coffee". The word "Coffee" is italicized, right justified and half the height of "Brazilian".