The mark consists of a logo that is bordered with what appears like a window frame with a curved top and flat bottom. At the top of the border from left to right are the words "The Aimless Group" in stylized cursive font following the curvature of the border. Below the words is an irregularly-shaped wispy cloud with seven curved edges to the left and partially behind a thin crescent moon facing toward the right at a slightly upward angle. The cloud is also partially behind a large irregular quadrilateral with a pointed top and flat bottom, which is to the left of a small triangle and behind and to the left of another larger triangle, which is to the left of and in front of a larger triangle which are both in front of the cloud. Toward the bottom left of the logo is a small irregular triangle in front of the large irregular quadrilateral and to the left of and behind another small triangle. To the left of the irregular quadrilateral and in the middle and inside of the border are the words "aim less" in stylized bold font written from bottom to top. To the right of the larger triangle and in the middle and inside of the border are the words "get lost" in stylized bold font written from top to bottom. At the bottom of the logo are numerous squiggly lines that appear like reflective water.