The mark consists of a black circle, enclosed with a white border around the circumference, containing the words THE Buttered BISCUIT centered within and slightly angled upwardly from left to right, with THE in golden tan capital letters above and partially to the right of the B in Buttered, and BISCUIT in golden tan capital letters below and partially to the right of the second t in Buttered, with Buttered in white and in cursive lettering with the B capitalized, and with a photograph of a baked biscuit in the colors gold, brown, tan, and golden tan sliced in half with a yellow cube of butter on the lower half situated under and centered on the word, BISCUIT.