Non-medical in-home personal care services for assisting with daily living activities of bathing, grooming, feeding, toileting and personal mobility for mentally and physically challenged people and for the elderly; Personal care assistance of activities of daily living, such as bathing, grooming and personal mobility for mentally or physically challenged people; Personal concierge services for others comprising making requested personal arrangements and reservations, and running errands for others in the nature of personal shopping services and reservation appointments to meet individual needs; Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; Personal shopping for others; Providing personal support services for families of patients with life threatening disorders, namely, companionship, help with medical forms, emotional counseling and emotional support; Providing personal support services for patients and families of patients, namely, emotional counseling and emotional support; Running errands for others; Social service, namely, companionship services for senior, disabled, or home-bound persons; In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; Providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, mail handling, mail receiving and secretarial and clerical services; Providing non-medical personal assistant services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform daily tasks