The mark consists of the word "Pups N' Tails" in orange, black, and white color. The breakdown of the mark is as follows. The word "Pups" is in orange color with the first "P" being capitalized and shaped, facing right, as a dog's silhouette face with one eye. The "U" is lowercase and in orange color. The second "P" is lowercase with a drawing of a black paw print located in the center of the letter rather than the usual circular cutout of the letter "p". The "S" is lowercase and in orange color. The "N" is capitalized and is in black color followed by a black apostrophe. The word "Tails" is in orange and white color. The "T" in tails is an orange silhouette of a bird on a branch. The "A" is lowercase and in orange color. The "I" is lowercase and in orange color. The "L" is lowercase and in orange color. The "S" is shaped as an animal's tail with the top portion of the "S" being white.