The mark consists of a drawing of which in the background is blue skies, two white clouds, green mountains, green trees, a green field, and the right side of a brown road. In the field are two black and white cows and a large green tree with a brown trunk. In the foreground of the drawing is a man riding in a brown cart being pulled by a gray donkey with a black harness on the left side of a brown dirt road with gray rocks. On the back of the cart are gray and black canisters. The man riding the cart has pink skin and a black bushy beard. He is wearing a red and black hat, a white long-sleeved top, which is under a red short-sleeved overcoat. The man is also wearing blue pants and black and blue boots. All of the foregoing images are outlined in black. In the bottom right-hand corner of the drawing is a red triangle. Superimposed in the middle of the drawing is the stylized red wording "PIKNIK" outlined in white and then black. Under this wording is the wording "WHITE CHEESE" in white above two words in Cyrillic characters in white and outlined in black, which in turn, is above two words in Cyrillic characters in white and outlined in black.