The mark consists of three-dimensional product packaging in the form of a clear bottle with indentations and embossing, shown from different angles. When viewed from the front, the bottle has a circular indentation towards the bottom left. The left side of the bottle has an embossing comprised of the partial design of a tree with branches and limbs shown towards its left, some of which limbs are depicted as chopped. Below the branches appears a depiction of William Ewart Gladstone in three quarter profile holding the heel of an axe with the head resting on the grass below in his right hand. When viewed from the top, the front portion of the shoulder of the bottle contains the embossed wording "GLADSTONE AXE" above the embossed wording "SCOTCH WHISKY" all in capital letters and a stylized font. The back portion of the shoulder of the bottle includes the embossed numbers "1868", "1880", "1886" and "1892" all separated by small embossed periods. The bottom of the bottle has an embossing of the letters "W", "E", and "G" in a highly stylized font superimposed upon one another with the arms of letter "W" creating the outermost border and the letter "E" at the center. The outer curve and the bar of the letter "G" intersect with the inner strokes of the letter "W". The contours of the bottle shown in dotted lines are not claimed as part of the mark but are depicted to shown the placement of the mark on the goods.