Downloadable computer software platforms for patient engagement in the field of health care and health care management; Downloadable cloud-based software for health care and healthcare management; Downloadable software in the nature of a mobile application for use in the field of health care and healthcare management for practice management; Downloadable software for providing patient engagement in the field of health care and health care management, namely, creating outreach campaigns, sending reminders for patients, patient stratification, and enabling patients to book appointments, order medication, chronic care management, care plan oversight, book rides, custom text messaging, and two-way text messaging with a clinic; Downloadable software for providing patient engagement in the field of health care and health care management, namely, enabling two-way text messaging, providing geo-mapping for patients, creating profiles, providing reputation management, providing search engine optimization, providing search engine marketing and retargeting, providing call tracking, and providing data mining and maintenance, tracking HIPAA consent, and providing a real-time return on investment dashboard