publication and editing of printed matter, books, newspapers and periodicals, other than for advertising purposes; publication of texts and images, namely, in electronic form, other than for advertising purposes; publication of texts, books, magazines and other printed matter; publication of educational materials, namely, books and periodicals; providing of on-line electronic publications in the nature of e-books in the field mathematics, literature, and performing arts; provision of information relating to electronic multimedia publishing; publication of multimedia material on-line, namely, electronic publications; providing of on-line non-downloadable electronic publications via mobile devices in the field of business management, literature, and performing arts; reference libraries of literature and documentary records; publication and editing of books, newspapers and periodicals; publication of printed matter for entertainment and teaching purposes; publishing and issuing scientific papers in relation to medical technology; publishing of journals, books and handbooks in the field of medicine; multimedia publishing of printed matter, books, magazines, journals, newspapers, newsletters, tutorials, maps, graphics in the nature of graphic novels, photographs, videos, music and electronic publications; publication of electronic books and periodicals on the Internet; providing of read-only online information relating to publishing of electronic publications; on-line publication of electronic books and periodicals; publication of periodicals and books in electronic form; rental of printed publications in the nature of books and periodicals; publication of study books and papers in the nature of periodicals