The mark consists of a design that depicts a smiling bird with a waffle body giving a thumbs up, fried chicken arms, syrup head and neck, the comb on the head is in the color of red and fades to yellow, beak is in the color of yellow, gobble is in the color of red and fades to yellow, the body and arms of the bird are in the colors of golden brown with shades of brown, the background portion of the mark features a unique waffle design in the color of blue and light blue, the bottom portion of the mark features the wording "WoffleBIRD" in the color of yellow and fades to orange, the "o" in the wording "Woffle" features a design of a blue waffle in the color of blue and light blue, the wording "WoffleBIRD" features a border in the color of red, brown, yellow, black and then white, below is a stylized design of a red banner, with a border in the color of black and then white, within the red banner is the wording "THE PERFECT WOFFLE" in the color of white.