Membership club services in the nature of providing discounts to members in the field of live video games; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through audio, video, television, digital and on-line media; Brand positioning services; product placement of the goods and services of others in media for advertising and promotional purposes; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Promoting the sale of goods and services of others by awarding purchase points for social networking interaction, distribution of coupons and discount programs, conducting promotional contests and sweepstakes, and providing incentive award programs for consumers' participation in games and contests for marketing and promotional purposes; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with life-style based games delivered through digital and online media