The mark consists of a large tan shaded circle that serves as a background of the entire mark. Towards the outer edge is a brown circle. Within the brown circle, at the bottom, are the small capitalized words "NO SUGAR ADDED" in white. Inside the brown circle is a white circle. Between these two circles are the words "O'PUTTIE GOOD" in white over brown at the top, and "A. E. JOHNSON SR." in brown at the bottom. Inside the white circle, in the center of the mark is a brown silhouette of a man, from the chest up, with orange flames behind him, and a patterned repetitive floral design behind him, within the white circle. Under this silhouette, is the large stylized word "BARBECUE" in orange, extending across the center of the entire mark. Under this word are the smaller words "SAUCE" and "TRY IT!" in white, over brown. The color black in the mark represents background space and is not claimed as a feature of the mark.