The mark consists of a distinctive artistic view of a rendering of a street which features a series of buildings with art deco-style architecture, with the word "SOUTH BEACH" written at the top and center of the image in all capitals with the word "Wine" written underneath, as well as "Red Wine" written at the bottom and center of the image. There is a series of palm trees, which are located in front of the buildings. The closest building, which is located on the left-hand side of the image appears to be a hotel with the word "HOTEL" located over a seating area provided outside of the bottom floor. The seating area contains a series of umbrellas and is located right along the street. In front of the seating area rests a motorcycle, which is parked and facing towards the right-hand side of the image. The remaining buildings are less detailed as the image portrays such buildings as further away to the right-hand side. The street, which runs diagonally across the image, is located towards the front of the series of buildings, the series of trees, and the outdoor seating area with umbrellas in front of the closest building located on the left. On the far right of the street, appears to be two headlights travelling from the right to the left of the image. The words "SOUTH BEACH", "Wine", and "Red Wine" are provided in stylized form giving an impression of lights within such words.