The mark consists of a dark blue background with an outside border of light blue, and letters starting from the far left a red "K", which covers the full vertical length of the logo, and then a top row of letters with a light blue "I", a gold "N", a flesh colored pink "E", followed by a light blue "S" which covers the full vertical length of the logo, followed by a green "I" and an orange "O", a bottom row after the K is an orange "I" and a stylized green "D" with no downstroke, such that the letters are arranged into "KINESIO" on the top row and "KIDS" on the bottom row, with the larger "K" and the "S" serving for both words; Additionally there is a flesh colored pink circle partially occluding both "I"s, a smaller green circle in the bottom of the large "S" and a red inch-worm squiggle, breaking out of the light blue border on the bottom right hand corner of the logo.