The mark consists of the words "Churrito LOCO" in stylized font with "Churrito" in green with crimson red shadowing, white outlining, and gray outlining and "LOCO" in orange with crimson red shadowing, white outlining, and gray outlining, over a crimson red circle with white outlining, gray outlining, and white center with an animated character being a yellow and orange churro/fritter with white eyes with crimson red outlining and cornea, a white mouth outlined in crimson red with white teeth outlined in crimson red, and a crimson red tongue, yellow arms with white gloves outlined in crimson red with the right hand pointing straight out and the left hand pointing toward the head of the character and a gray incomplete circle at the end of the finger in the middle center of the larger circle.