The mark consists of five marshmallow-shaped characters depicted in the color black, the first with one hand on its hip and one hand giving the "thumbs-up," with green shoes, riding a black skate-board and appearing above the wording "YUM YAE" in a black stylized font; the second wearing glasses and appearing with one hand on its hip and the other holding a red book, with red shoes and a red bow-tie, appearing above the wording "YUM SMARTY" in a black stylized font; the third with one hand waving and the top of its head depicted in the colors blue, red, green and yellow, with blue shoes and appearing above the wording "YUM MOPODY" in a black stylized font; the fourth depicted jumping a purple and black jump-rope, with purple earrings and a purple bow in its hair, with purple shoes and appearing above the wording "YUM YUM CANDY" in a black stylized font; the fifth with a pink earring and a pink bow in its hair, with pink shoes, depicted playing hopscotch on a black hopscotch board with the numbers "1 4 5 6" showing on the hopscotch squares, appearing above the wording "YUM YUM TEETY" in a black stylized font. The color white appearing in the mark is background and is not part of the mark.