Providing on-line non-downloadable software for users to initiate automated direct marketing campaigns advertising their business services, or active projects in the local area, around a user-specified geographic area. The marketing collateral generated by the software also includes three response channels (a custom URL, QR code or SMS text code), each of which directs the recipients to go online for more information. The software then sends an email to the user whenever a recipient interacts with one of the aforementioned response channels, and gives users the ability to track the results of their campaigns on a dashboard