Providing on-line electronic games and video games featuring action roll-playing where players have control over their virtual assets for the purpose of managing and trading virtual assets; providing interactive multiplayer game services, namely, providing online computer games featuring action roll-playing where players have control over their virtual assets for the purpose of managing and trading virtual assets, which may be accessed and played over video and computer game system networks and global communications networks; entertainment services in the nature of an on-line interactive computer game featuring action roll-playing where players have control over their virtual assets for the purpose of managing and trading virtual assets, provided by means of a global computer network; providing virtual environments, namely, online computer games featuring action roll-playing where players have control over their virtual assets for the purpose of managing and trading virtual assets, in which users can interact for entertainment purposes; gaming services in the nature of conducting mobile and PC online role playing computer games featuring action roll-playing where players have control over their virtual assets for the purpose of managing and trading virtual assets; providing temporary use of on-line electronic games featuring action roll-playing where players have control over their virtual assets for the purpose of managing and trading virtual assets that may be accessed over video game system networks, computer system networks and global communications networks