The mark consists of a stenciled line and drawing of a vintage 1950s style pickup truck having an angled front and drivers side profile view. The truck has a circular design of a nondescript flower pattern on the drivers side door and a striped canopy over the bed of the truck. Flowers are shown upright in the bed of the truck under the canopy and peeking out and over the side of the truck bed. A semi circular mark of an artists brush stroke makes an arc over the top of the truck design with a second artists brush stroke forming an arc below the truck design. The lower arc finishes in a small cluster of flowers towards the back of the truck on the right hand side of the design. The words "Rosie the Flower Truck" are below the bottom edge of the lower arc in a loopy cursive handwritten font.