Downloadable software in the nature of a mobile application for providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Downloadable computer programs for compiling locally-relevant news, data, listings, photographs, maps, reviews, and ratings from existing sources for delivery to users via computer networks, the Internet and wireless networks; Downloadable computer software development tools; Downloadable computer software for use as an application programming interface (API); Downloadable computer software for development tools for social networking, building social networking applications and for allowing data retrieval, upload, access and management; Downloadable computer software for computer software application programming interface (API) for third-party software and online services for social networking, building social networking applications and for allowing data retrieval, upload, access and management; Downloadable computer software for connecting, operating, and managing networked vendors, companies, individuals and charities in incentive awards programs for issuing, processing, and redeeming loyalty points for purchase of goods and services from companies; Downloadable computer application software for mobile phones and devices, namely, software for creating private networks and communities; Downloadable computer application software for mobile phones and devices, namely, software for a communications platform enabling users to create private networks and online communities based on geographic locations; Downloadable computer application software for mobile phones and devices, namely, software for uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information over the Internet or other communications network