Downloadable electronic publications in the nature of blogs, photographs, and graphic art in the field of general human interest; Downloadable software in the nature of a mobile application for enabling electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; Downloadable software in the nature of a mobile application for providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Downloadable computer application software for mobile phones and devices, namely, software for enabling electronic communications network users to create, upload, bookmark, view, annotate, and share data, information and media content; Downloadable computer software for enabling electronic communications network users to create, upload, bookmark, view, annotate, and share data, information and media content; Downloadable computer software for connecting, operating, and managing networked vendors, companies, individuals and charities in incentive awards programs for issuing, processing and redeeming loyalty points for purchase of goods and services from companies; Downloadable computer software for facilitating business promotion, connecting social network users with businesses; Downloadable computer software for computers allowing users to interact online with information and media content that other users share, and software that allows users to discover, access and share information about, and media content concerning, goods, services, and experiences; Downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network