Downloadable mobile applications which incentivizes users to give objective feedback data on products they purchase; downloadable software in the nature of a mobile application for incentivizing consumers to give objective feedback data on products they purchase; downloadable mobile applications for incentivizing users by awarding points to users, rewarding users by their rank on a leaderboard system and allowing users to convert points to gift cards in order to upload purchase receipts of products and to provide feedback on purchased products through a multi-step form that will ask objective questions surrounding the quality of the product; downloadable software in the nature of a mobile application for incentivizing users by awarding points to users, rewarding users by their rank on a leaderboard system and allowing users to convert points to gift cards in order to upload purchase receipts of products and to provide feedback on purchased products through a multi-step form that will ask objective questions surrounding the quality of the product; downloadable software applications for viewing and sharing the ratings, reviews and recommendations on products and services for commercial purposes posted by users; downloadable computer software applications for managing purchase history, demographics, and customer purchasing preference data; downloadable software and mobile applications for managing purchase history, demographics, and customer purchasing preference data; downloadable software and mobile applications to evaluate and track financial performance, customer services performance, consumer information, coupon activity, inventory information, purchase history, return history, and available rewards; downloadable software and mobile applications to collect, maintain, analyze and report data, namely, demographic information and purchase history profiles on customers and prospective customers, in the field of customer relationship management; downloadable software and mobile applications for reporting to a user on customer purchasing behavior, customer loyalty patterns and customer demographic information; downloadable software and mobile applications for generating targeted marketing lists of customers and prospective customers that can be used in traditional and digital marketing campaigns