Downloadable software in the nature of a mobile application for communicating with people via video, audio, text messages, images, artwork, data, information, and documents; Downloadable software in the nature of a mobile application for creating, sharing, disseminating, retaining, and storing video, audio, text messages, images, artwork, data, information, and documents; all of the foregoing expressly excluding computer hardware, software, computer application software, computer and mobile applications, mobile technology platforms, cloud-based software, Software as a service (SAAS) services, platform as a service services, social networking software, and consulting services in the fields of or in any way related to games, sports, athletics, and athletic activities, group stock market investments, stock trades, and trades in securities, and maintaining and collaborating on website development, maintenance, and modification; and all of the foregoing also expressly excluding downloadable cloud-based software for use in conferences, seminars, and business events to allow users to create a uniform resource locator for tagging and sharing video clips, digital media, and virtual reality or augmented reality video experiences, and downloadable mobile applications, downloadable cloud-based software, and a downloadable mobile technology platform that enables users to tag, curate, capture, edit and send custom segments of live or recorded media, with a personalized message, from any live event, broadcast or recording that is enabled by the platform